Intraoral Camera ROI with Dr. Sully Sullivan

Intraoral camera ROI with Dr. Sully Sullivan DigiDoc

Intraoral Camera ROI with Dr. Sully Sullivan

We recently caught up with Dr. Sully Sullivan and his Father/Partner Dr. Richard Sullivan, III of Sullivan Dental Partners. We found out we share an amazing dental technology journey that goes back 20 years. Dr. Richard Sullivan, III, who now runs a successful dental practice with his Son. Dr. Sully Sullivan is also the host of the Millennial Dental Podcast. During our visit, Dr. Rick proceeded to show us a magazine article that featured him as one of the first Dentists to adopt Intraoral camera technology. Dr. Sullivan had paid $37,000 for this single-camera back in 1991.

Dr. sully sullivan

The plot twist comes when we discover the story of where the Intraoral cameras came from.

Prior to David Wilson becoming the owner of Digital Doc, he had spent fifteen years in the construction business. He was hanging sheetrock in a small town in Northwest Arkansas when he went back home for his 20-year high school class reunion in Placerville, CA. During this visit back home, Dave reconnected with an old classmate, Mike. The two quickly began chatting about their accomplishment and goals. Mike had been designing something for the dental industry out of his basement for two years designing the very same camera featured in the magazine article with Dr. Richard Sullivan, III. The camera was called The Dentacam.

Intraoral Cameras began to explode. Dave Wilson and Mike proceeded to develop a partnership building cameras such as AcuCam and Insight Cameras before Digital Doc was born.

Today, Digital Doc is celebrating 20 years of manufacturingiIntraoral cameras in Northern California. Dave Wilson had the ambition to become the industry leader in Intraoral cameras. He has seen his vision come to light by focusing on designing a quality product line and becoming the very best. 

To be the best in this industry, It takes excellence in dental imaging, but it does not stop there. To be the best, you have to support your customers, your team members and not worry about being right.

Dave’s Motto, “Take care of the customer, and they will be with you for life.”

Thank you to Dr. Sullivan for being an early adopter. Below is a video series Dr. Sully recently posted on why HD matters to today’s patient. He talks about why you should put an intraoral camera on every chair even if they cost $5,000 per camera. Follow our youtube channel to hear more doctors tell their success stories. You can click here to meet some of the Digital Doc team who has been a part of the family for all of the 20 years in business. Dave Wilson continues to be a pioneer in this segment of the business. And, he is not finished yet!

 

The Remarkable Story of Dr. Tuyen Nguyen

Dr. Tuyen Nguyen

The Remarkable Story of Dr. Tuyen Nguyen

When you visit Dr. Tuyen Nguyen’s state-of-the-art dental practice in Rush City, Minnesota, you cannot help but be inspired by his story. Dr. Nguyen migrated from Vietnam to start his version of The American Dream. Dr. Nguyen’s story inspires anyone to believe that if they dream big, put in long hours of work and never give up, they too can live the life they’ve always hoped for.

Born towards the end of the Vietnam War, Dr. Nguyen, grew up when the Communists took over the country. They rigorously enforced their system upon the people and punished anyone who got in their way. Any form of money or power was considered a sin. People went so far as to throw money in the river so that they could avoid being punished.

Dr. Nguyen came from a family who valued skills and education. His parents worked very hard to become schoolteachers to earn a good living. After the Communists took over, his parents were only making ends meet. To increase their income, Dr. Nguyen’s mom ran many businesses from their home. She purchased peanuts in bulk, processed them, added value, and then sold them. She did the same with other items like oil, sugar, and rice. Later, she started a sewing business to make clothing for exporting companies.

Dr. Nguyen helped out in the family businesses. But he was a determined young man who had the desire to better his circumstances in life. Dr. Nguyen rode a bicycle 20 miles three times a week in order to complete a preparatory course for a Vietnam college entrance exam. Later, he found out that he did not qualify to get into medical school. Dr. Nguyen did, however, get into a physician assistant program. After three long years of training, he qualified for a physician assistant job, which paid $25 a month. Dr. Nguyen could of qualified for a job that paid $50-100 a month if he went to medical school. He decided to go back to Biên Hòaorked to work for his mother’s at-home banking business. Dr. Nguyen told himself that he would one day board a plane and leave for a foreign country where he would get a better education.

His dreams of a better education finally became a reality when Dr. Nguyen found a way to migrate to the United States. He left Vietnam, traveled to the Philippines in 1992 and moved to the United States in 1993. He started his education in the U.S. at a community college. Dr. Nguyen considered nursing, teaching, business, and being a hygienist as possible career paths. Eventually, he decided he wanted to be an electrical technician. He made his way to Saint Paul College to gain the knowledge and skills he needed. Then one of his prime supporters convinced him that he was capable of doing more than engineering. Dr. Nguyen was encouraged by his peers to aim higher in the career field several times.

Dr. Nguyen completed dental school in 2002 and embarked on acquiring his own dental practice, a dream he had in 2005. Dr. Nguyen didn’t just want any regular dental practice. He wanted a comprehensive dental practice with the latest technology, such as 3D cone beam x-ray, hard and soft tissue laser and intraoral cameras. With the latest technology, he could leverage his newly acquired professional skills in order to offer the best service to his patients. That dream of a state-of-the-art dental practice saw the light of day in 2009 when he organized a grand opening for the revamped dental practice he bought years earlier.

Where is Dr. Nguyen now?

Today, Dr. Nguyen’s dental practice has 12 dental chairs, each with its own intraoral camera. He credits a combination of many investments such as the IRIS 2.0 Cameras made by Digital Doc, the facility, the proper number of team members to additional training.  Training courses to better serve his patients with Implants, for example, IV sedation, sleep apnea.  If you want to grow your production to over $1000 per hour, this list is a great place to start.

How can that be? Dr. Nguyen, explains that the cameras, for example, enable him to SHOW his patients that his dental practice is more thorough in its work when compared to the other dental offices. A new patient who comes in knowing that he or she has four cavities discovers from the images captured by the intraoral cameras that there are seven or eight cavities! By SHOWING the patients the extent of their dental problems instead of merely TELLING them, Dr. Nguyen proves the superiority of his services. Consequently, case acceptance rates have soared, along with his income.

Looking back to the $25 per month at a physician’s assistant back in Vietnam to $1,000 an hour. Dr. Nguyen is truly thankful for how far he has come and he encourages those in his field to go after what they want in life. If he could make it, you can make it too!

The Safety of Portable Dental X-ray Machines

the safety of portable dental x-ray machines

The Safety of Portable Dental X-ray Machines

Dental X-ray devices are extensively used in dental treatment just like the LUM Sub-Enamel Illumination device. In order to serve patients well, clinicians should be aware of and prepared for the hazards of using x-rays. X-rays emit radiation, which can prove to be significantly risky for patients if not used appropriately. Operating an x-ray machine is not as simple as pushing a couple of buttons, technicians should train themselves properly to use x-ray devices. The same is true for portable handheld x-ray devices.

Digital Doc XTG is an excellent portable x-ray system. It is a high frequency, advanced dental x-ray device. With a 60kVDC and 2mA tube current, it is built to produce high-quality x-ray, for both film and digital sensors. The devices can also be mounted on an optional tripod or on arms. Aside from improving efficiency in patient diagnosis, it is safe and easy to use the device for clinicians. The rest of the article will outline the key guidelines and safety precautions to follow while using the device.

Check the X-ray Device Package

First things first; as soon as you get the device open and assess all the components provided in the packaging for damage. The standard device packaging will consist of the device, power cable, the long cone, user manual, backscatter shied, the remote control switch (optional), and battery charger.

You must carry out the following preliminary checks:

  • Check if the device has serialized device label (usually on the back)
  • Inspect Collimator Cone and Backscatter Shield for any shipping damage
  • Check if Exposure Switch is functioning freely
  • Ensure that Device Housing has no cracks or fractures

You should also keep the following important points in mind:

  • Do not open the housing (enclosure)
  • Warranty will be rendered useless if you disassemble the main apparatus
  • Only trained personnel should repair the device
  • Gather information from an authorized distributor only

Dental X-Ray Radiation Prevention

Not only should you register properly and comply with all applicable regulations, but you should also consult the relevant state, provincial, and local regulations which govern radiation protection and use of x-ray equipment. The operator of the device should carefully follow all enforced regulations in relation to pregnant or expecting to be pregnant women. Operators of the device should also be completely familiar with the industry safety recommendations and permissible doses. To ensure optimal radiation backscatter protection you should:

  • Position the backscatter shield at a correct angle to the operator
  • Keep backscatter shield close to the patient
  • The patient tilts their head when required to do so
  • The operator stays immediately behind the permanently attached backscatter shield, in the Significant Zone of Occupancy

Only begin using the XTG when you are sure there will be no interruptions, putting other people under risk of being exposed to radiation. The assistant should also wear proper protective gear. In using Position Indicating Devices (PIDs), models allowing the operator to position the unit at the correct angle should be preferred. The depressed trigger can be used to end exposure at any given point. Low-class image detectors should not be used.

Duty Cycle and Usage of Dental X-ray

Xray2go has a maximum duty cycle rating of 1:60, and is designed in a manner to avoid overheating from excessive use. However, the device should not be used in an area with flammable material. The optimal battery voltage level for using XTG is 22.2 VDC, and it should not be operated on low voltage levels.

Proper Cleaning of Handheld X-ray

Before cleaning, you should ensure that the battery charger is unplugged. Keep the power of the device off while you clean it. To clean the device you can use non-alcohol based disinfectant wipes, a cloth with disinfectant liquid, or spray. The device is not water-proof, so care must be taken to not dampen it with any form of liquid. XTG should also not be sterilized.

Storing and Transporting the dental x-ray

For long term storage, the device should be stored in a place which is not affected by air pressure, temperature (cool), ventilation, humidity (dry), salt, dust, sunlight, etc. Be sure to avoid dropping or hitting the device while transporting or storing it.

Regular Maintenance on XTG Handheld X-ray

A technician should make an annual maintenance check on the device. You should also be wary of the accessories you use; if non-recommended accessories are used, they may damage the device.

Grow Your Dental Practice with Your IRIS HD

Grow your dental practice with your iris hd - digital doc

Grow your Dental Practice with Your IRIS HD

Return on your investment in an intraoral scanner is directly dependent on your dental practice’s current setup. It is important to consider factors such as the areas of potential growth, which services contribute the most to your business, the number of impressions and device remakes you do on average and the kind of target demographic you have.

All these factors will help you determine whether this investment will be worth the learning curve and the financial cost. Dentists who reported satisfaction from this investment gave the following reasons:

Increased Accuracy Resulting in Fewer Remakes and Less Chair Time

Dental sleep medicine practitioners reported lesser oral appliance remakes after the use of digital impressions. They also discussed reduced chair time spent making adjustments and said that if incase impression retakes were needed they were able to finish it off in the same appointment. This was because they were able to see the D scan right away and were able to identify lack of clarity. Moreover, the electronic workflow also meant that the impressions were not impacted by problems such as tongue thrusts, saliva contamination, gagging, shipping temperature or imprecise lab pour ups like before.

Low Cost Due to Saving on Purchasing Less Traditional Impression Material

The cost and storage space savings were a huge plus point for especially those who did many full mouth impressions

Increased overall efficiency, particularly quicker turnaround times from beginning to end:

This can be compared to the speed and time difference between sending a letter through email versus traditional mail. Since the digital scan from your IRIS USB 2.0 dental camera is uploaded electronically there is no delay in receipt so the manufacturing process begins immediately, Patients with sleep apnea as well which is a great advantage to patients and is appreciated by referring providers as well.

High level of Satisfaction in Patients Leading to More Referrals.

This increased satisfaction leads to a greater number of referrals who have failed CPAP to the specific dentist where they can vouch for a good experience. Referring providers are also happier with the speed of therapy initiation which is a domino effect leading to more referrals over other competing dental sleep medicine practitioners. Moreover, this also helps overbalance the initial investment in the intraoral scanner by more payments.

Easier Oral Appliance Replacement and Duplicates

If somehow the patient loses his oral appliance by accident or wants a second device, this allows you to order a new appliance online using the saved scans as long as the patient’s teeth have not been moved. This is a huge step up from traditional pour ups where they would not be able to locate old models in a reliable manner.

Usage opportunities across multiple services and multiple types of dentistry:

Dentists can use their IRIS HD Intraoral Camera across a board of services ranging from orthodontics to dental sleep to implants and much more. However, if you offer multiple services do research whether you can find established uses for digital scanning across the various types of services.

Portability and ease of use:

If you practice at multiple locations, you will be able to save cost as your one purchase will be used in all locations. Similarly, if you partner on-site with other physicians or healthcare facilities and do oral appliance impressions you are at a great advantage. In traditional impressions, this would not be possible but the portability and ease of Digital Doc’s IRIS HD Cameras make the process very fast and efficient. It is important however to check with a health care attorney if partnering with other physicians and facilities is permitted. Many rules that govern how many Medicare providers can work at the same office so make sure you are not violating any unknowingly.

 

Creating a Productive Digital Dental Practice

Digital Doc - Creating a Productive Digital Dental Practice

Creating a Productive Digital Dental Practice

It can be daunting for a dental practitioner to select the most appropriate equipment and technologies from the wide array available on the market today. Moreover, the advertising and marketing efforts of manufacturers don’t make the task any easier. This article provides some actionable advice that you can implement while creating a productive digital dental practice.

Start from the Front Desk

Many dental practices make the costly mistake of thinking about the front desk last during the digitization process. However, front desk serves a key function in delivering outstanding service to patients and linking the back-end to various departments, such as billing. Therefore, it is advisable for you to start your digitization journey by procuring software solutions that can make the workflow smooth. For example, that software should be able to allow IRIS USB 2.0 Dental Chair Camera to send images directly to the patient’s digital file. Ultimately, eliminating the manual updating of files. In addition to this, patient’s rooms should be equipped with a large screen and digital software to educate and entertain them during their office visit.

Diagnostic Tools/Dental Technology

Next, consider digitizing the diagnostic equipment and technology so that your diagnostic process can be accurate and efficient. This is where caries detection tools like LUM and digital intraoral cameras like the IRIS Intraoral Dental Camera for Mac come in handy. Radiology tools, such as the XTG Handheld X-Ray, are also crucial during this phase of digitization. These digital tools will increase early detection and accurate diagnosis so that appropriate treatment can commence early.

Dental Treatment Tools and Dental Technology

There is a big reason why the tools and systems used to provide treatment may only be digitized once the diagnostics have been attended to. You can only start treatment after establishing what is wrong. Any mistake made during diagnosis will render any treatment given a nullity or require costly rework and extra visits by the patient. Remember, same-day services are now expected as the norm. So, the diagnosis should be spot on every single time so that proper treatment can be delivered to your patient.

Here, intraoral cameras like the IRIS HD USB 3.0 Dental Camera and software generate models of different smile designs, which come in handy when you’re setting treatment goals with your patient. You can also acquire fabrication equipment (3D printers and other milling equipment, for example) so that various restorations can be made in-house rather than outsourcing those services.

Data Backup for Your Dental Practice

Digitization increases the risk of data loss, so adequate attention should be devoted to backing up all data, preferably in the cloud. This type of backup system will keep the data of your dental practice secure from loss. It is important to appoint a person who has the knowledge of properly uploading the data to the cloud. This process can be automated so that any data capture is immediately sent to the cloud. A data backup system will save you from the headaches associated with data storage problems. Imagine how the reputation of your dental practice would suffer if a patient came to your office to review their smile after a year and you were unable to pull the images taken using IRIS intraoral cameras just before the treatment commenced!

Painting the Picture of the Ideal Visit

After implementing the digitization sequence suggested above, take time and think about what an ideal patient visit should be for your dental practice. Consider pain management, expedited care, cost-reduction and any other component that can bring the wow factor to your practice. Use that ideal picture to revisit the different categories of digitization as earlier discussed so that improvements or upgrades can be implemented on an ongoing basis. In this way, you will avoid the complacency that often creeps in when dental professionals complete the initial digitization of their practices. Continuous improvement is the hallmark of dental practices that rise to the top.

Efficiency, consistency, and accuracy will be a norm at your dental practice. All you need to do is follow the recommendations above when creating a productive digital dental practice.

The Future of Digital Dentistry

Digital Doc - the future of digital dentistry

The Future of Digital Dentistry

Digital dentistry is growing at a fast pace and there is more on the horizon. For dental practices, the developments in the digital dentistry sphere mean that offices must play catch up in order to enjoy the numerous benefits that come with digitizing. Here are some of the benefits that will keep getting better as the future of digital dentistry becomes a reality.

Improved Workflow with Digital Dentistry

Improved workflow already exists because of digitization in the dental office. For example, the advances in intraoral cameras like the IRIS USB 2.0 Dental Camera have triggered a shift to paperless dental offices. Images from the intraoral camera can be stored in a patient’s digital file directly using the dental office management software integration with the imaging technology.

Similarly, it’s now easier than ever to receive or send the patient’s records if the primary dental care provider changes. All this is possible thanks to digilization.

Faster Turnaround Times for Dental Patients

The future of digital dentistry will also see a further reduction in the turnaround time needed to provide various aspects of dental care, such as the fabrication of restorations (dental crowns, for example).

This is possible because the links between the fabricators and dental offices are stronger due to digitization. A clear example is the way you can transmit the images captured by the XTG Handheld X-Ray and IRIS Intraoral scanner directly to a fabricator instead of preparing and shipping the mold. This reduced turnaround time eliminates lengthy wait time for patients who need restorations.

Better Diagnosis with Digital Dentistry

Patient care largely depends on the ability of a dental office’s accurate diagnosis of each condition before treatment procedures can be initiated. The future of digital dentistry contains many areas of diagnostics. For example, caries detection is evolving rapidly. Already, sub-enamel illumination devices like LUM have made examing the mouth a breeze. It was nearly impossible to have a clear quality picture in previous years. Before the LUM, dentists would miss important clues that would help in diagnosing the patient.

Lower Costs for Your Practice with Digital Dentistry

The future of digital dentistry also holds promise regarding the costs of providing care to patients. For example, the use of intraoral scanners and cameras like the IRIS USB 2.0 Chair Dental Camera increases the accuracy of the dental restorations made. In addition, costly rework is avoided, and the savings made are transferred to the patient in the form of lower charges.

Furthermore, the future of digital dentistry will see more in-house fabrication of restorations rather than what is the current practice of sending models and any fabrication work to external entities. Fabricating in-house can lower costs because the markup, shipping and other costs associated with outsourcing are avoided.

3D printing technology is also becoming more readily available, and its cost is dropping fast. This has exciting prospects because “dental restorations on demand” will become commonplace once this technology matures.

Improve Communication with Digital Dentistry

Digital dentistry also promises to improve communication at different levels. For example, the IRIS Intraoral Camera for Mac and all the other intraoral cameras made by Digital Doc have made case presentation a breeze because a dentist can simply display the images on a large screen in an operatory. Patients see the problems their dentist is referring to, so it is easier for those patients to accept the treatment recommendations of the dentist.

In addition to that, digital dentistry also allows dental offices to send patients online reminders or notifications about appointments and other related issues. In the future, the applications of digital dentistry will expand even further as the dental practice management software is further exploited in the wake of all the technological developments in the industry.

As you can see, the future of digital dentistry is full of promise, and dentists can take a proactive approach in bringing all the advancing technology to their offices as and when such technologies can increase efficiency cost-effectively. Digital Doc is happily available to help out during your office’s transition process.

How to Improve Case Acceptance in the Modern Dental Practice

How to improve case acceptance in modern dental practice

How to Improve Case Acceptance in the Modern Dental Practice

Your office may have experienced, and skilled staff, the latest dental technology, but that may come to nothing if your case acceptance rates are dismal. Read on and discover how to improve case acceptance in the modern dental practice.

Use Pictures, Rather Than Words

You can go on and on about treatments, but a patient may still say no to a necessary or recommended dental treatment procedure if they don’t see the importance of it. Why not just tell your patient, but show them what you can do for them.

If you use the appropriate images to show your patient a firsthand view of what the problem is, they’re likely to change their mind. For example, the patient may require deep cleaning instead of the routine cleaning that he or she had come for. Use the IRIS HD USB 3.0 Dental Camera to capture images of the affected teeth. Beam those images onto a large screen within the operatory so that the patient can see how serious the situation is. Your patient will then realize that your recommendation is indeed necessary, and he or she will likely move forward with the recommended procedure.

Emphasize Same Day Treatment

We live in a very busy world, and everyone seems to be pressed for time. How can your dental practice be more considerate of your patients’ time?

Case acceptance in the modern dental practice can increase significantly if same-day services are emphasized. Recent technologies, such as the XTG Handheld X-Ray from Digital Doc, have collapsed the time that was initially required for patient care. The handheld X-ray allows the dentist to get instant x-ray images that can be displayed on a screen and reviewed right then and there. So, any needed dental work can be completed during one visit instead of having the patient come back for additional appointments.

In short, digitize your dental practice so that same-day services become the norm. You will see an increase in case acceptance rates at your practice.

Show Your Dental Patient Urgency

Another way to increase case acceptance in the modern dental practice is to stress the risks of delayed treatment to your patient. For example, a patient who comes into the office with a toothache should be told that urgent treatment is needed before more damage is done, which will cause additional dental procedures like a root canal.

Fortunately, sub-enamel illumination technology like LUM can be paired with an IRIS Intraoral Camera to show the patient how extensive their dental problem is. Consequently, it is likely that the patient will agree to immediate treatment once they fully understand the urgency of the situation.  

Adress Your Patient’s Fears of the Dental Treatment

Sometimes, case acceptance rates can take a tumble when you don’t address your patient’s fears. For example, a patient may postpone a needed surgical procedure simply because he or she fears that the procedure will be so complex that there will be complications and the recovery time will be longer than expected.

Your staff can learn to integrate language that removes fear from your patients during consultations. For example, as you discuss the images taken using the IRIS LTE USB 2.0 Dental Camera beamed on a screen, inform your patient that their tooth decay treatment is a routine procedure and they’ll be back to normal in no time. Additionally, you can explain that you have done it countless times without any problems. Addressing your patient’s fears will help increase the case acceptance rates of your dental practice.

Refrain from the Money Talk

Your work as a dentist is to educate and treat patients. Focus on doing just that and avoid discussing the cost of the procedure. Let the front office or billing department discuss this with the patient. The best thing you can do is educate your patient about their necessary treatment. Make the best use of the IRIS Intraoral Cameras to help the patient understand why the urgent treatment is needed.

As you can see from the discussion above, case acceptance in the modern dental practice largely depends on how you present the case to the patient and their understanding of the necessary treatment. Digital Doc can help you to digitize your practice so that better patient care can be offered efficiently without sacrificing attention to detail. Contact us today for a demonstration of how our products can help to skyrocket your case acceptance rates.

Communicating Dental Technology Advancements to Your Patients

Communicating Dental Technology Advancements to Your Patients

Communicating Dental Technology Advancements to Your Patients

It is common for staff at dental offices to hear patients commenting that “You have acquired another toy!” when they see a new piece of dental technology in the office. Such comments highlight how important it is for dental practices to communicate effectively with their patients about the technological advancements which have been obtained. That communication will not only improve your bottom line but it can also lead to dental practice growth due to a better appreciation of the effort and the resources you are investing in order to provide better patient care. The following are some of the avenues your dental practice can use to communicate dental technology advancements to your patients.

Call-Waiting Messages

How many existing and possible patients call your dental office each day? Those phone calls give you a big opportunity to communicate and showcase the latest technological advancements that you have acquired.

For example, if you have just installed an IRIS HD Camera, design recorded informational messages that can be played when a caller hasn’t been put through to one of your staff at the office. That message should pique the interest of the patient in the new technology and prompt him or her to ask for additional information about that technology when he or she visits the dental practice.

In this way, you can upsell that technology and increase the rates at which patients ask for the new technology to be used when they are being attended to. Consequently, the technology will quickly pay for itself when patients welcome it after hearing the message played as they wait to talk to someone at the dental office.

Email Blasts

The contact information of all your present and past clients can be harnessed to educate those individuals about the technological advancements you have made at the dental practice.

MailChimp and Constant Contact are some of the tools that you can use to design those email blasts so that you can get the word out about the latest technology which you have installed.

Remember to avoid being salesy in those email blasts. Otherwise, the patients may send the message to the spam folder. Just make the emails educational so that the patients are left feeling that it is up to them to decide whether such technology should be used during their next dental visit or not. Chances are that more and more of the patients who get those emails will want to try out the latest tool, such as an intraoral camera, available in the dental office.

In-Office Marketing

You can also do a lot to communicate dental technology advancements to your patients within the dental office. The dental office provides the best setting for the messages to hit home since the patient will rarely be distracted by other things, such as their work.

Prepare leaflets and flyers on the salient points about the new dental technology you have acquired. The key features of the technology and how the patient stands to benefit when that technology is used can be emphasized in the leaflets and flyers. Hand these materials to the patients and ask them to scan that information as they wait to see a professional (hygienist, dentist, etc.).

Educational videos can also be shown on the screen in your waiting room. The videos can show a practical application of technological advancements, such as the latest IRIS HD Camera so that patients see how useful the technology is. For example, the video can show how a hidden defect was detected using the technology.

Use Social Media

It is a good marketing practice to know where your existing patients and those you wish to target as future patients are spending their time so that you communicate to them about the technological advancements made by your dental practice. Social media is one of the places where you can convey your messaging.

Facebook Live is one feature you can exploit to reach your target audience. You can also engage the patients using your Facebook page so that vital information about the new technology can be shared. Any concerns that patients may have can be addressed before those patients visit your office for a routine or scheduled procedure.

Now may also be the time for you to get a YouTube channel that you can use to communicate dental technology advancements to your patients. Video communicates more effectively than the written word can so harness this mode of communication for better results at your dental practice.

Don’t acquire new technology and fail to make information about that technology available to your patients. Use the suggestions above as inspiration when selecting the most cost-effective ways through which you can communicate dental technology advancements, such as the acquisition of an IRIS HD intraoral camera, to your patients so that the dental practice can grow as a result of its fast uptake of technological advancements.