Communicating Dental Technology Advancements to Your Patients

Communicating Dental Technology Advancements to Your Patients

Communicating Dental Technology Advancements to Your Patients

It is common for staff at dental offices to hear patients commenting that “You have acquired another toy!” when they see a new piece of dental technology in the office. Such comments highlight how important it is for dental practices to communicate effectively with their patients about the technological advancements which have been obtained. That communication will not only improve your bottom line but it can also lead to dental practice growth due to a better appreciation of the effort and the resources you are investing in order to provide better patient care. The following are some of the avenues your dental practice can use to communicate dental technology advancements to your patients.

Call-Waiting Messages

How many existing and possible patients call your dental office each day? Those phone calls give you a big opportunity to communicate and showcase the latest technological advancements that you have acquired.

For example, if you have just installed an IRIS HD Camera, design recorded informational messages that can be played when a caller hasn’t been put through to one of your staff at the office. That message should pique the interest of the patient in the new technology and prompt him or her to ask for additional information about that technology when he or she visits the dental practice.

In this way, you can upsell that technology and increase the rates at which patients ask for the new technology to be used when they are being attended to. Consequently, the technology will quickly pay for itself when patients welcome it after hearing the message played as they wait to talk to someone at the dental office.

Email Blasts

The contact information of all your present and past clients can be harnessed to educate those individuals about the technological advancements you have made at the dental practice.

MailChimp and Constant Contact are some of the tools that you can use to design those email blasts so that you can get the word out about the latest technology which you have installed.

Remember to avoid being salesy in those email blasts. Otherwise, the patients may send the message to the spam folder. Just make the emails educational so that the patients are left feeling that it is up to them to decide whether such technology should be used during their next dental visit or not. Chances are that more and more of the patients who get those emails will want to try out the latest tool, such as an intraoral camera, available in the dental office.

In-Office Marketing

You can also do a lot to communicate dental technology advancements to your patients within the dental office. The dental office provides the best setting for the messages to hit home since the patient will rarely be distracted by other things, such as their work.

Prepare leaflets and flyers on the salient points about the new dental technology you have acquired. The key features of the technology and how the patient stands to benefit when that technology is used can be emphasized in the leaflets and flyers. Hand these materials to the patients and ask them to scan that information as they wait to see a professional (hygienist, dentist, etc.).

Educational videos can also be shown on the screen in your waiting room. The videos can show a practical application of technological advancements, such as the latest IRIS HD Camera so that patients see how useful the technology is. For example, the video can show how a hidden defect was detected using the technology.

Use Social Media

It is a good marketing practice to know where your existing patients and those you wish to target as future patients are spending their time so that you communicate to them about the technological advancements made by your dental practice. Social media is one of the places where you can convey your messaging.

Facebook Live is one feature you can exploit to reach your target audience. You can also engage the patients using your Facebook page so that vital information about the new technology can be shared. Any concerns that patients may have can be addressed before those patients visit your office for a routine or scheduled procedure.

Now may also be the time for you to get a YouTube channel that you can use to communicate dental technology advancements to your patients. Video communicates more effectively than the written word can so harness this mode of communication for better results at your dental practice.

Don’t acquire new technology and fail to make information about that technology available to your patients. Use the suggestions above as inspiration when selecting the most cost-effective ways through which you can communicate dental technology advancements, such as the acquisition of an IRIS HD intraoral camera, to your patients so that the dental practice can grow as a result of its fast uptake of technological advancements.

Buyer’s Guide

Buyer's guide to intraoral cameras

Buyers Guide to Intraoral Cameras

Intraoral cameras are such a helpful diagnostic tool that modern dental practices cannot afford not to have one. The cameras have a wide range of benefits including easing patient education, making case documentation effective and easing case referrals to specialists, among other uses. But how to select the right intraoral camera? This brief guide will take you through the major considerations you can weigh when comparing different intraoral cameras on the market.

Image Quality

Start by determining what purposes you need to use an intraoral camera like the IRIS HD Camera for. For example, one dental practice may use the camera to present cases to patients in order to increase case acceptance rates while another practice will only be interested in the images for documentation purposes. Another dentist may want to use intraoral cameras to take external images too.

Each of those end-uses will require varying levels of image quality. For example, case referrals to specialists require images of the highest quality possible so that the specialist can quickly identify the issues that require attention.

The crucial factors that affect image quality include resolution (the higher the resolution the clearer the image), the type of lens used, the lighting and the sensor or CCD chip. Discuss these specifications with your preferred supplier so that the most appropriate camera can be recommended for your needs.

Camera Design

Ease of use should also be at the top of your mind when you are shortlisting intraoral cameras before making your selection. All intraoral cameras like the IRIS USB 2.0 Chair Dental Camera are compact and lightweight. However, you need to hold a few in your hand and compare how comfortable you will be when using each of those cameras. Select the one that “feels right” in your hand since you may have to use it dozens of times each day.

Also, consider how the intraoral camera takes images. Does it have a button that the user pushes to capture an image? Make sure that the button will be easy to use when the camera is oriented in different positions. Other intraoral dental cameras have a small panel that you push to capture an image. These may be easier to use in case you are turning the camera around in a patient’s mouth in order to capture images from various angles.

Your Patient Management System

Think about your patient management system as you shop for intraoral cameras. Make sure that the camera you buy will easily integrate with your patient management system without any unnecessary inconveniences.

For example, select a camera whose images can be imported into the patient’s file with a single click instead of a camera that requires you to execute multiple steps to insert images into a patient’s file.

Computer System Requirements

Different intraoral cameras are designed for different computer systems. For instance, it would be unwise for you to buy the IRIS intraoral Dental Camera for Mac if your computers run on the Windows operating system. The IRIS USB 2.0 Dental Camera for Windows would be a better choice in such a scenario.

Similarly, consider the RAM requirements of the imaging software and the type of processor that the software runs on (32-bit or 64-bit processors). Selecting an intraoral camera which can run on either type of processor is a wise move just in case a need arises to upgrade your computers after buying the intraoral dental cameras.

Support Services

Tech support from an intraoral dental camera manufacturer can mean a world of difference in case you run into issues when you are installing or using the cameras. This support is especially crucial when you get to the installation phase when the software of the camera is being integrated into the patient management system.

Identify a supplier who has a track record of being available round the clock to provide technical support each time such expertise is needed. Stay away from suppliers who tell you that the manual is sufficient to address any concerns that you may have.

Every dental practice has unique needs. Start by defining your needs and then identify which intraoral camera features are crucial to addressing those needs. You can then determine what features fall in the “good to have” category and those you can do without. Ask for in-office demos and discuss with the supplier’s representative any issues that your team notices during the demo. You will then be able to make an informed decision as you invest in this useful dental technology.

Best Intraoral Camera 2018

Lum Intraoral Camera

IRIS Intraoral Camera Wins 2018 Product Award

Dental Advisor submitted the IRIS Intraoral Camera to nine dentistry consultants and asked them to subject the camera to a clinical evaluation over a period of four months. Their verdict? IRIS was given a 96 percent clinical rating overall by that team of consultants. Read on and learn about this camera and what that 2018 evaluation entailed.

Overview of the IRIS Intraoral Dental Camera

The IRIS intraoral camera is a user-friendly dental camera which has a five-point focus wheel. A dentist can use this focus wheel to determine how large or how small the area captured in the image should be. Eight positions are available for the user to hone in on the type of image to be captured, such as clear images of the arch, entire smile, the full face and so many other areas of interest.

The IRIS intraoral camera comes with a cable which is 15-feet long so that the user isn’t constrained when moving about to capture a variety of images when a patient is in the operatory.

The camera comes with two capture buttons to suit operators who are either left-handed or right-handed. This has the added benefit of easing the capture of images even when the camera is being turned around in the mouth of the patient.

Sony’s hi-resolution CCD and eight-point LED lighting makes the camera capture clear and sharp images with true colors.

The IRIS intraoral camera requires 1GB RAM, a 2.0 USB interface and at least 2.0 GHz as its computer system requirements. IRIS now makes a version for MAC computers as well. The camera is charged via the USB port on any PC.

Other Reasons why more Dentist’s Choose IRIS 

HD intraoral camera

  • High Definition 720p resolution
  • Motion activated auto On/Off
  • 8-point true white LED array
  • One-piece slim design soft tip
  • Dual capture buttons for left or right hand use
  • One-touch 5-position electronic focus for a macro to infinite viewing with OSD
  • High performance impact and chemical resistant seamless body
  • USB 3.0 connector that fits standard delivery units


What the Consultants Said

The Stainless Steel Wand. The consultants agreed that the sleek, stainless steel wand is ideal for a clinical setting since this material is easy to maintain at the high standards of hygiene expected in a hospital setting. The stainless steel can also stand up to the harshness of some of the cleaning products commonly used in dental offices and hospitals. This is unlike plastic wands that soon wear due to the impact of the cleaning products typically used in a dental office or hospital setting.

Camera Software. IRIS also received kudos because the software upon which it operates was found to be easy to integrate into most of the commonly used patient management systems in dental offices.

The Lens. The 90° lens makes positioning the camera to capture images easy and intuitive. The images captured will, therefore, be sharp and clear due to the natural orientation of the lens.

The Barrier Sheath. Not many cameras can work satisfactorily when a barrier sheath is in place. Some models don’t even allow a barrier sheath to be installed. The IRIS intraoral camera is one of those few dental cameras whose image quality isn’t affected even with a barrier sheath in place.

The Lighting. The LED lights were found to be more than adequate to illuminate the field as images are taken. Those lights could also be turned off as a user is capturing images that have been backlit by x-rays.

The Consultants’ Conclusions

11% of the consultants who evaluated the IRIS Intraoral Camera said that it was similar to other intraoral cameras available. However, the majority of the consultants were of the view that the IRIS intraoral camera was superior to the other products on the market. All the consultants were in agreement that they would recommend the IRIS Intraoral Camera to any dental practice which needed equipment. They also recommended that dental practices using the IRIS camera should install a cable kit in all the operatories where they expect to use the IRIS intraoral camera so that moving the camera from one operatory to another is seamless. All in all, Dental Advisor relied on the report of the consultants to award IRIS Intraoral Camera the 2018 Product Award.

How Long Should My Intraoral Camera Last?

How long should my intraoral camera last?

How Long Should My Intraoral Camera Last?

Dental practices that would like to enjoy the numerous benefits (improved case acceptance rates, enhanced diagnostic ability, etc.) of intraoral cameras also want to know how long those intraoral cameras will last before one has to buy replacements. There is no straight answer to that question, but several factors can help you to determine how long your intraoral camera will last.

The Quality of the Equipment Procured

I guess you have heard that you get what you pay for. This statement couldn’t be truer than when it is applied to dental technology like intraoral cameras.

There may be a huge difference in the longevity of a name-brand intraoral camera when compared to one you buy off the internet from an unknown entity in a foreign country.

The name-brand intraoral camera, such as the IRIS HD Camera, is likely to be superior in quality since the specialized manufacturer invests painstaking effort in using materials of the highest quality in order to make that equipment to give your dental practice high-quality images for the entire lifespan of that camera.

In contrast, the dental technology from generic suppliers, such as those you are likely to find on eBay and other outlets, may have the singular objective of churning out the cheapest products made from poor quality materials. Consequently, the equipment may break down shortly after you have acquired it and you will be compelled to spend more on replacements.

Ultimately, you are better off acquiring your intraoral camera from a name-brand manufacturer who has a vested interest in protecting their reputation in the field of dentistry. Such a manufacturer will explain to you the average expected lifespan of that equipment based on the anticipated usage patterns at your dental practice.

User Habits

Like any piece of equipment, your intraoral cameras’ longevity may be affected by the way it is handled by the users at your dental practice. For example, a user who frequently bumps the IRIS HD Camera against objects within the dental office as that user moves around with the camera may shorten its lifespan due to the impact of those bumps.

Such bumps are more likely to occur if you move around the dental office when holding a camera that is connected to your computer using a USB cable. Durability issues can also arise when a user drops the camera into its holder instead of lowering it gently.

Usage patterns may be influenced by several factors. For example, the training or demonstration given to your staff prior to the acquisition of the intraoral camera can help them to have the right usage habits from the get-go.

Such training is often lacking when you purchase the dental technology from an unknown supplier online and you are left to figure out how best to use the camera for the longest duration possible.

It is advisable for you to buy an intraoral camera whose specifications are suited to the usage patterns at your dental practice. For example, a wireless IRIS HD Camera would be the best choice in case you expect to use the camera in different rooms within your dental practice.

Proper Maintenance

How well you adhere to the routine and scheduled maintenance of your equipment will also impact how long that equipment will serve your needs before it becomes necessary to replace the intraoral camera.

For example, the optical components of the IRIS HD Camera are enclosed within a protective casing. That casing may be damaged when you drop the camera accidentally and sensitive components, such as the lighting and sensors, can be compromised by contaminants. This can cause the images captured to be of such poor quality that you may end up having to replace the camera prematurely.

You will stand a higher chance of using your new intraoral camera for many years if you work with the supplier to design a maintenance schedule that will keep the camera functioning optimally throughout its expected service life. All in all, dental technology durability is a combination of factors from the manufacturer’s side and the user’s end. Get the right mix of those factors and you will have no regrets.

Get Maximum Value from Your New Intraoral Camera

Get Maximum Value from Your New Intraoral Camera

How to Get Maximum Value from Your New Intraoral Camera

Acquiring new dental technology, such as an intraoral camera is one thing and getting maximum value from it is another matter altogether. Dental practices can get optimum ROI from their IRIS HD intraoral cameras by taking the steps in the discussion below.

Get Your Team on Board

One of the major bottlenecks to the effective utilization of any new technology is the lack of team buy-in once the technology is procured. The unfamiliar is usually sidelined until deliberate efforts are invested in making staff members appreciate how that new technology will ease their work or benefit their patients. Use the measures below to get your team on board if you recently acquired an IRIS intraoral digital camera.

  • Guide the team on what product research to perform. Ask your team members to read blogs, online brochures, articles, and any other available literature about the specific intraoral camera that you have acquired. This research will educate them about the benefits of the IRIS HD intraoral camera and they will be more willing to use that technology in their daily work.
  • Conduct hands-on training. Set aside time and take your team through the step-by-step process of using the new intraoral camera. Ask them to practice on each other and share their insights about their experience with the diagnostic tool. This hands-on encounter will give your team the practical experience that they need to be comfortable using the technology when attending to patients.
  • Iron out software issues. Your team may have been less eager to use the new intraoral camera because the software upon which it operates hasn’t been integrated seamlessly into the software used at your dental practice. Document all the integration issues experienced and work with your software provider to address those glitches so that your team can use the IRIS intraoral cameras seamlessly.

Develop an Implementation Strategy

It is also helpful to explain to your team members the specific uses or situations in which the new intraoral camera can be used in order to register the desired ROI. The following are examples of what you can include in your implementation strategy.

  • Addressing buyer remorse. Some patients may be unsure about the need for a given restoration procedure once that procedure is recommended during a routine dental visit. The IRIS USB intraoral dental camera can be an invaluable tool to address such a concern because the patient can be shown an image of a previous client who received the treatment being recommended. The patient can then be shown an image of his or her own tooth that would also benefit from the same treatment as what was done for the previous client. Buyer remorse will be banished quickly.
  • Showing patients clear images of their smile. The IRIS HD dental camera can be used to capture images of the patient’s smile as a way of getting input about what that particular patient thinks of his or her smile. In case the patient is happy with what they see, use that moment to outline what they need to do to keep their smile that way. Alternatively, use the moment to find out what exactly the patient is unhappy about when they see the intraoral images of their smile. Treatment options can then be discussed and scheduled.
  • Send feedback to decision makers.  Some patients may need the input of another person, such as a parent, before making a decision about a recommended procedure. Images taken using the intraoral camera can be attached to the forms describing why a given treatment is advisable. The decision maker will see the defective tooth and get convinced about the necessity of the treatment suggested.

The measures above can help you to reduce the learning curve of your team when you acquire any new technology for the practice. Before long, the IRIS intraoral camera will become an integral part of your dental practice and it will pay for itself multiple times over.

Intraoral Cameras Give Patients A Clear Picture

Intraoral Camera for Dentists

How Intraoral Cameras Can Improve the Care Your Patients Receive

Modern dentistry has come a long way. Patients now expect the highest standard of care without undue inconveniences. One of the diagnostic tools that can help your dental practice to meet those high patient expectations effortlessly is the IRIS HD intraoral camera. This article discusses some of the ways dental intraoral cameras can step up the level of patient care at your dental practice.

High-Tech Dental Imaging

Providing a high standard of care to your patients starts with making the right diagnosis each time you examine or assess a dental patient. Dental technology has come so far, yet some Dentists are spending what it would cost to upgrade their equipment on a couple of months worth of Google Adwords. Which is where we pose the question, What has a better long term return from your practice? Churning through new patients or building up value with your long term value. Many of the diagnostic tools available in the past were unable to give clear images upon which a definitive diagnosis could be made. Today we are in a vastly different space.

IRIS intraoral cameras have changed all that. They enable you as a dentist to get ultra-clear images of the structures inside a patient’s mouth. Consequently, you will be able to make a diagnosis faster and more accurately. Any oral health treatment plan will deliver your patient with a sense of trust and comfort moving forward. Your patients will grow to value the services you offer, and your bottom line will improve due to the high patient retention rates.

Less Invasive Dental Procedures

Not many patients look forward to a dental visit. Part of that reluctance has to do with the way the dentist used to practice dentistry. The visual is the getting poked with different dental tools is a common perception. Your patients today should be excited about the clear view of the teeth and gums and bones you can share with them. Despite our collective efforts to change the perception, dental visits are still perceived to be uncomfortable enough that patients put off until it becomes unavoidable.

With IRIS HD dental cameras, the patient experience is turned around since the camera can quickly capture detailed images of all the oral structures. The dentist can analyze those images later in order to diagnose the patient. Consequently, the time that a patient spends in the dental chair can be reduced significantly. This time-saving diagnostic procedure ultimately makes patients less apprehensive about keeping their dentist appointments.

Cooperative Diagnosis & Case Acceptance 

Another key way intraoral cameras can improve the patient’s experience and the quality of care provided is through the cooperative diagnosis that can be done. You can use a computer screen to show the patient the images that are being taken by the IRIS USB intraoral camera in real time. Alternatively, you can take all the needed images and review them with your patient once he or she is out of the dental chair.

This interactive process will enable you to show the patient any issues discovered during the assessment. You can then go on to explain the options available for treating the condition discovered.

The patient will be in a better position to make an informed decision about the different treatment options you suggest. Consequently, that patient will be more likely to adhere to any instructions that you give when treating him or her.

The net result is that the treatment will succeed since all parties will be working together to attain mutually-beneficial goals.

As you can see, you can use your newly acquired IRIS USB intraoral camera as a way to alleviate any fears that your patients may have. Use the intraoral camera as frequently as possible so that your dental practice can increase the effectiveness of patient assessment and treatment.